Fractional CMO, in South Africa and worldwide Fractional Marketing Lead
A fractional marketing lead (sometimes called a fractional CMO) is a senior marketer who runs your marketing part-time. You get the experience of a head of marketing for a monthly fee, without hiring one full-time.
Best for
Businesses that need a head of marketing, but not a full-time one yet.
You get
- Time each month, matched to what your plan needs
- A monthly planning and ideas session
- Oversight of your team, freelancers or agency
- A monthly report that fits on one page (it can be done)
- A quarterly strategy review
- Help with the urgent stuff in between
After a few months, marketing has an owner, and it shows in the numbers.
Questions people ask
How is this different from hiring an agency?
An agency produces the work. I direct it: I plan, brief and review, and your team, freelancers or agency do the production. If you already have an agency, I make sure their work is aimed at what brings in customers.
Do you work with my existing team?
Yes. I brief and review their work, run a monthly planning session with you, and keep everyone working to one plan.
How much of your time do I get?
We agree it together, based on what your plan needs. You’ll also get replies to email and WhatsApp within one working day during business hours.
Can I start with a Check-up first?
Yes, and it’s often the best way in. The Check-up gives us the plan, and the Fractional Marketing Lead keeps it running.
More on this in The Grind: What is a fractional CMO, and when do you need one?
How it starts
Tell me what’s going on in your business over a free 30-minute coffee call. Then I’ll put together a plan for exactly what you need, and nothing starts until you’re happy with it.