Skip to content
About Cortado Marketing

I've been on your side of the table.

I'm Deidre. For 20 years I've run marketing from the inside, mostly on my own or with a small team, so I know what it's like to juggle marketing with everything else.

Now I help founders and small business owners do that work with a clearer plan, and with AI handling the repetitive parts so people can do the thinking.

Book a coffee call
An illustration of Deidre: long dark hair with a side fringe, a big smile, a charcoal blazer, and a small cortado in her hand

Hi, glad you're here.

why cortado?

You know your business best. I help your marketing keep up.

A cortado is espresso cut with the same amount of warm milk. The name comes from the Spanish for "cut", and that's how I help: I cut your marketing down to the parts that bring in customers.

I've done this work in South Africa, the UK and the US, for very different businesses, and the problems are always the same: too much to do and not enough time to do it.

What most small businesses need is someone senior who listens, makes a plan they can actually follow, and sets up the tools that keep it running. That's what I do.

Equal measure

Half AI. Half people.

Worried AI will make your business sound robotic, or like everyone else? It doesn't have to. A cortado is one part espresso to one part milk, and my work runs on the same ratio: AI handles the repetitive half, and people make every call that matters, so everything still sounds like you.

  1. Suggests angles from your past posts and the questions customers ask

    Content ideas

    Picks the ones worth making

  2. Drafts a week of posts from one article or video

    Social posts

    Edits for tone and signs them off

  3. Pulls numbers from your platforms into one summary

    Monthly reporting

    Explains what they mean and what to change

  4. Groups reviews and enquiries into common themes

    Customer research

    Decides what to do about them

How I work

You've got a business to run, so working together should take things off your plate. Here's what you can expect, whichever package you choose.

  • Plain English

    No jargon, no 40-slide decks. If I can't explain it across a table, it doesn't go in the plan.

  • One page beats fourteen

    Plans and reports fit on a page, and every number answers one question: is marketing helping you sell more?

  • AI drafts, people decide

    AI is set up on how your business talks. It writes first drafts, and a person signs off everything that goes out.

  • I stay until it works

    I don't hand over a plan and disappear. I stay involved until the enquiries pick up and your team can run it.

extra shot!

my usual

A cortado with an extra shot.

Strong, balanced, with a little something extra. It's also how I like to work. Tell me yours when we meet.

Let's have that coffee.

Book a free 30-minute coffee call. Tell me what's going on with your marketing.

Book a coffee call